Working The Marketing Budget, Make Best Of It
The marketing budget is great to have, but it is better if you know how to make the best of it. In this day and age, much of the marketing efforts anyone uses are taken to the Internet. That is great news because there is a lot you can do to preserve your budget so it lasts the entire year.
Determine Allocation Of Funds
Determine a budget to determine where to spend your money. Start out with a full budget dollar amount. Marketing is key especially as a fledgling business takes shape. That means a solid 15% could be going toward building your brand and marketing it.
While much of the Internet marketing and social media marketing are free, market research, attending trade shows, and investing in training are all worth the money. The way that a business makes the most of a marketing budget these days is through he use of cost-effective Internet items such as websites, and social networking sites, such as Twitter.
Define The Audience
Start by determining your audience. Who are your customers that you want to reach? If it is a job helping tool, then start with Linkedin, for instance.
The idea is to know your surroundings. You carry yourself differently if you are at an industry tradeshow as compared to at your kid’s soccer game or at a company cocktail party. They all require different behavior. That’s the way to look at how you reach your customers online in the social media landscape compared to how your website performs.
The messaging is important, as is being aware of your surroundings online. The website differs from social media sites in that people seek out the company and have to pull down information from it on demand on their own time.
Always include the very basic information, but also do put forth a great effort to have a bounty of information that could be useful for answering questions about the product line, and differentiating it from the competition. Blogs these days must be informative, have high-quality writing and content, and often need to include headlines, video, subheads, and pictures. Make them easy to read and easy to share on social media.
Always track where your customers are emanating.
Look at the return visits from that same customer and look at how much it cost advertising wise to bring them to your site, and how much money they bring into the company.
Continue Doing What Works
If you find that most people like your social media presence well enough, but never bother going to your website to buy anything, so be it. You cannot force them to buy from you. Instead, you can embrace that your customers flock to your site from YouTube.
The basics of how to utilize a marketing budget are to see what works and do more of it. In addition, always keep a high quality website running, while spending most of the money on making appearances at trade shows and other events.